I bought some Hawaiian breeze ® flavored glade ®. It wasn’t
anything like Hawaii. I’ve never been to Hawaii, but it didn't remind me of
that page in my September issue of Travel Magazine.
So just imagine walking
down this aisle full of flowery flavors, and all of sudden you have a scent
resembling a state’s breeze added to the US in 1959.
I got concerned for two
reasons:
1. Glade® at the time was marketing “new soft mist.” However capturing
Hawaii’s breeze completely replaced the intent of ROA leverage from dollars invested
in R&D which went into producing this “new soft mist” product. I’ve never
been in contact with hard mist, so I’m assuming the research & development
of that product must have not cost more than the pencil of a glade ® marketer.
2. My next point of concern….I was wondering what glade had to negotiate with the United States to give up ® Hawaii's Breeze?
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